Markup & Margin Calculator

Convert between markup percentage and gross margin — they are not the same

Markup ≠ Margin

A 50% markup on a $60 cost = $90 price = 33.3% margin. Markup is calculated on cost; margin is calculated on price. They are never equal (unless both are 0%).

Inputs

Cost (your cost to produce / acquire)

Markup Percentage (%)

Results

Selling Price

$90.00

Gross Profit

$30.00

Cost$60.00

Markup %(calculated on cost)50.00%

Gross Margin %(calculated on price)33.33%

Selling Price$90.00

Quick Reference — Markup vs. Margin

Markup	Equivalent Margin	On $100 cost
25%	20%	$125
33.3%	25%	$133
50%	33.3%	$150
66.7%	40%	$167
100%	50%	$200
150%	60%	$250

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